Daraz Pakistan most popular eCommerce platform is now the sole streaming partner of the digital ICC T20 World Cup in Pakistan
Daraz has announced its new partnership with Daraz to stream the most prestigious cricket tournament in the world. Through this partnership, users of the app can stream all matches of the tournament from any location through Daraz’s app.
Daraz Live, the shopping platform, was launched Daraz Live in September 2021, bringing cutting-edge technology and introducing the concept of’shoppertainment for its users. With a monthly user count of 15 million and increasing, Daraz aims to attract more customers with the partnership they have with their application.
Muhammad Ammar Hassan, Chief Marketing Officer at Daraz Pakistan said, “Cricket is the most-watched sport in the country, and we would like everyone Pakistanis to be able to watch cricket wherever on their smartphones. Therefore we want to help promote Daraz Live, which is our latest live commerce technology that lets users play cricket and shop simultaneously.”
The partnership is an essential element of Daraz’s strategy to boost the growth of the brand by establishing relationships with top sports teams. Cricket has a massive fan base throughout all the South Asian regions, it provides a great opportunity for Daraz to interact with the passionate fans of the region and take Daraz up to its next level.
The tournament will feature 45 matches with 45 matches in UAE The ICC T20 World Cup will start on 17 October 2021. October 2021. The semi-final to be played between 10 the 10th between 11 and 10 of November. The final will be on the 14th of November, and the final scheduled for 14 of the 14th on November 20, 2021. They will broadcast the matches on the Daraz App. For the complete ICC T20 World Cup 2021 Schedule go to Daraz App. Daraz App.
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Advertisers from Pakistan can market their products through Daraz in the live streaming of cricket that will be broadcast during the ICC T20 World cup which Daraz will only stream. Daraz has the biggest digital audience in Pakistan and the largest audience of all, it is an excellent chance for the advertising industry to showcase their brand to millions of viewers that are native to the digital world.