The HBL Pakistan Super League (PSL) will return on Wednesday, June 9, 2021, in Abu Dhabi, the Pakistan Cricket Board is collaborating with Facebook to bring the event to the global audience through the platform’s online paid events.
The HBL PSL is extremely popular not only in Pakistan but among the Pakistani diaspora and cricket fans around the world. The tournament features the best cricketers from different nations, sparking worldwide interest in the event. This exciting partnership with Facebook enables a global reach for the HBL PSL, especially in non-traditional cricket markets, like never before.
HBL PSL 2021 Official Broadcast Partner – Facebook
HBL PSL’s latest deal with Facebook will not only bring the action live to fans around the world for the remaining 20 HBL PSL 6 matches, it will also help the PCB explore new avenues for revenue generation.
Facebook’s online paid events will help the Board monetize matches by requiring fans to pay a one-time nominal entry fee to access the live stream. The broadcast can be viewed at any time.
Pakistan Policy Leader for Facebook, Sehar Tariq: “We are very happy to partner with HBL PSL this year. The league has gained popularity around the world. With the support of PCB, we have been able to connect the global HBL PSL fan base to watch their matches around the world and at the same time support PCB to create a new source of income and support their business.
We hope that online paid events will enhance the HBL PSL experience for all cricket lovers around the world. ”
Shoaib Naveed, Director of Broadcast Rights and Business Development at PCB: “Providing fans with ease of access and enhancing the Pakistani cricket audience globally is a core feature of our broadcast strategy and part of the overall goals of Transformation. PCB digital.
“This partnership for the remaining HBL PSL 6 matches with Facebook has provided us with a unique platform, and it’s great to partner with the world’s largest social media platform.”
Online events will be accessible globally except in the US, Canada, the Caribbean, the UK, Australia, New Zealand, Sub-Saharan Africa, the Middle East, Afghanistan, India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal, and the Maldives; where the PCB has existing rights agreements with international media partners.
#HBLPSL is proud to welcome @Facebook as an Official Broadcast Partner for the #HBLPSL6 #MatchDikhao
Read more: https://t.co/atkwy1Rvec pic.twitter.com/QKj7j9XkEp
— PakistanSuperLeague (@thePSLt20) June 4, 2021
Facebook’s Sports Partnerships team works closely with PCB and other organizations in Pakistan to help them achieve growth and fan engagement as well as monetization goals using Facebook’s platform and products.
In addition to the introduction of online paid events, Facebook is also working with PCB to develop various platform business opportunities and safety aspects for its players, and in March 2021 it had organized a training program for the national women’s team. from Pakistan to help them understand and unlock the value of an online presence, along with security measures.
The link for HBL PSL 6 Livestream on Facebook Event Page is available here.
For more on Facebook’s Paid Online events
https://www.facebook.com/business/help/641168013278750?id=249507379665693
